Bachelor of Commerce in Marketing Management

Develop African Kalanga through foundations for economic and management sciences. Practise with authentic tasks, feedback and reflection across the programme year.

Practical task

Record a short introduction and explain its meaning to a peer.

Assessment

Submit the practical work, a brief reflection and evidence of language review. Assessment checks meaning, audience fit and improvement after feedback.

Identify a real need, study the people affected and develop a responsible idea for a product, service or process. Apply this learning to Bachelor of Commerce in Marketing Management through an authentic brief and feedback from an appropriate audience.

Practical task

Investigate a need related to Bachelor of Commerce in Marketing Management. Interview or observe intended users with consent, compare possible responses and present one justified concept.

Assessment

Submit an opportunity brief, research notes, a concept sketch and a reflection on feedback. Assessment considers the quality of the evidence, the response to feedback, feasibility and your individual explanation.

Study African history through oral, written and archaeological evidence. Examine the diversity of African societies, knowledge and exchange, then trace the emergence of Pan African ideas about identity, solidarity and self-determination.

Practical task

Create an annotated timeline or digital learning poster on a selected African society or historical development. Compare at least two credible sources and explain one connection with your field of study.

Assessment

Submit the timeline or poster, an annotated source list and a short explanation of the evidence. Assessment considers chronology, historical accuracy, source judgement and the clarity of your interpretation.

Learning resources

• UNESCO: General History of Africa

Prepare purposeful communication for colleagues, customers and decision makers. You will organise evidence, adjust tone for different audiences and check whether a message leads to the intended action. Examples include multilingual workplaces, professional correspondence and short management reports.

Practical task

Produce a report, meeting record and five-minute briefing about a service problem.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Use everyday digital tools to organise business information accurately. You will build reliable spreadsheets, manage documents and share work responsibly. Activities address uneven connectivity, accessible communication and the protection of personal information in small organisations and public offices.

Practical task

Create a shared office information pack with formulas, document versions and access instructions.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Translate business questions into numerical models. You will work with percentages, equations, graphs and probability, then explain what the calculations mean for a decision. Particular attention goes to units, assumptions and the interpretation of results from spreadsheets.

Practical task

Compare three purchasing or financing options in a spreadsheet with checked calculations.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Study how households and firms make choices under scarcity. You will examine prices, incentives and market structures, then use diagrams and calculations to explain changes in behaviour. Examples include food markets, informal enterprises and access to essential services.

Practical task

Explain a local price change using data, diagrams and alternative explanations.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Examine output, employment, inflation and external trade at economy level. You will connect household and business conditions to fiscal, monetary and exchange-rate decisions. Work with published indicators while distinguishing nominal values, real changes and differences between national contexts.

Practical task

Prepare an economic conditions briefing comparing two Southern African economies.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Follow business transactions from source documents to a trial balance. You will use double-entry reasoning, reconcile control accounts and explain common errors. The module develops a clear audit trail before introducing the financial statements used by owners and other users.

Practical task

Process one month's transactions for a fictional enterprise and document corrections.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Explore how organisations pursue objectives within social, legal and economic conditions. You will compare ownership forms, identify the contribution of major business functions and examine the responsibilities of managers. Local cases include small enterprises, cooperatives and established companies.

Practical task

Map the operating environment and functional responsibilities of a selected organisation.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Turn organisational objectives into coordinated work. You will develop plans, allocate responsibilities and examine how structures influence decisions. Cases introduce resource constraints, delegation and performance information, with attention to the practical relationship between a plan and everyday operations.

Practical task

Prepare a quarterly operating plan with responsibilities, resources and review points.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Recognise legal issues in ordinary business transactions. You will distinguish sources of law, examine how agreements arise and consider the rights and duties of contracting parties. Cases are labelled by jurisdiction so legal principles are not assumed to apply identically across borders.

Practical task

Write a reasoned memorandum on a fictional supplier dispute using supplied legal materials.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Examine the responsibilities of organisations towards workers, customers, communities and the environment. You will identify conflicts between objectives and assess proposed responses using evidence. Cases address resource use, responsible sourcing, inclusion and honest reporting of social and environmental performance.

Practical task

Review a business practice and produce an evidence-based responsibility improvement plan.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Develop African Kalanga through applied communication for economic and management sciences. Practise with authentic tasks, feedback and reflection across the programme year.

Practical task

Prepare and test a bilingual message for a realistic community or workplace situation.

Assessment

Submit the practical work, a brief reflection and evidence of language review. Assessment checks meaning, audience fit and improvement after feedback.

Turn a promising idea into a testable proposal using evidence, creative methods and basic resource planning. Apply this learning to Bachelor of Commerce in Marketing Management through an authentic brief and feedback from an appropriate audience.

Practical task

Develop a small prototype or service model for a Bachelor of Commerce in Marketing Management problem. Test it with relevant users, record feedback and revise the proposal.

Assessment

Submit a prototype, a feasibility note, user feedback and a record of revisions. Assessment considers the quality of the evidence, the response to feedback, feasibility and your individual explanation.

Examine colonial change, resistance and liberation across Africa, with attention to Zimbabwe and South Africa. Compare Pan African movements, organisations and debates, including contributions from women, workers and diaspora communities.

Practical task

Develop a comparative case study of a liberation issue or Pan African debate relevant to Southern Africa. Use a historical document alongside a scholarly account and explain differences in purpose and interpretation.

Assessment

Submit the case study, a source comparison and a reflection on your conclusions. Assessment considers context, evidence, recognition of different perspectives and the quality of your argument.

Learning resources

• UNESCO: General History of Africa
• African Union: OAU Charter

Understand how organisations identify customers and design an offer suited to their needs. You will distinguish segmentation, targeting and positioning, then connect product, price, distribution and communication decisions. Cases include small enterprises, public services and regional consumer markets.

Practical task

Design a marketing plan for a locally relevant product or service.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Examine how people choose, use and evaluate products and services. You will connect individual processes with household, cultural and social influences, then apply the analysis to marketing decisions. Cases require evidence-based interpretation and avoid stereotypes about regional or demographic groups.

Practical task

Prepare a consumer insight report from an ethical small-scale observation or supplied dataset.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Coordinate communication activities around a clear audience and objective. You will develop messages, select channels and assess how advertising, promotion and public relations work together. The module connects creative choices with budget, accessibility, responsible claims and measurable communication results.

Practical task

Produce an integrated campaign proposal with sample messages and evaluation measures.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Examine buying and selling between organisations. You will analyse purchasing decisions, specify customer value and plan relationships involving multiple stakeholders. Cases address industrial services, institutional customers and tenders, with attention to technical requirements, ethical influence and long-term supplier performance.

Practical task

Prepare a business customer proposal supported by buying-centre and value analysis.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Manage an offer across its life cycle and develop a defensible pricing approach. You will examine product portfolios, customer value and cost constraints, then compare price structures. Cases connect pricing decisions with competition, distribution relationships and transparent communication to customers.

Practical task

Prepare a product and pricing review using a supplied market and cost dataset.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Design routes through which products and services reach customers. You will compare direct, retail and intermediary arrangements and analyse conflicts within a channel. Cases address physical access, stock availability, digital selling and the cost of serving different markets reliably.

Practical task

Design a distribution proposal for an enterprise serving urban and rural customers.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Investigate a marketing decision using a systematic and ethical research process. You will define the problem, select methods and analyse findings suited to the decision. The module emphasises sample limitations, question design and honest interpretation of customer and market evidence.

Practical task

Conduct a small approved study or analyse supplied customer data and present recommendations.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Summarise data and judge the strength of numerical evidence. You will distinguish a population from a sample, choose appropriate summaries and interpret uncertainty. Business examples cover demand, customer service, workforce information and variation in operating performance.

Practical task

Analyse an anonymised service dataset and write a short evidence report.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Use financial information to support investment and financing decisions. You will evaluate cash flows, estimate funding needs and compare sources of finance. Decisions are examined alongside uncertainty, timing and organisational objectives, with clear separation between calculated results and management judgement.

Practical task

Prepare a funding and investment recommendation with sensitivity calculations.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Plan professional selling around customer needs and reliable follow-through. You will prepare for sales conversations, develop proposals and manage an account pipeline. Activities connect sales targets with ethical claims, accurate records and the quality of the relationship after an order is placed.

Practical task

Complete a sales role-play and a documented account development plan.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Develop African Kalanga through specialist communication for economic and management sciences. Practise with authentic tasks, feedback and reflection across the programme year.

Practical task

Interview a speaker about a field-specific issue and produce a checked bilingual summary.

Assessment

Submit the practical work, a brief reflection and evidence of language review. Assessment checks meaning, audience fit and improvement after feedback.

Plan and evaluate the practical introduction of an innovation in a relevant organisation or community. Apply this learning to Bachelor of Commerce in Marketing Management through an authentic brief and feedback from an appropriate audience.

Practical task

Prepare and defend a pilot plan for an innovation relevant to Bachelor of Commerce in Marketing Management. Set measures of success, identify risks and explain how results will guide improvement.

Assessment

Submit a pilot plan, budget assumptions, evaluation measures and an individual rationale. Assessment considers the quality of the evidence, the response to feedback, feasibility and your individual explanation.

Evaluate the legacy of Pan Africanism in continental and regional cooperation, culture and public life. Apply historical inquiry to a heritage, community or professional issue, recognising both achievements and contested interpretations.

Practical task

Prepare a sourced heritage or civic-learning project connected with your field or a Southern African community. Explain its historical basis, audience, permission needs and limits. Obtain consent if you conduct interviews.

Assessment

Submit a project brief, an annotated source portfolio, a public-facing learning resource and an evaluation of your interpretation. Assessment considers evidence, ethical practice, historical reasoning and usefulness to the intended audience.

Learning resources

• African Union: About the African Union
• African Union: Agenda 2063
• UNESCO: General History of Africa

Develop and evaluate the identity and meaning of a brand for its audiences. You will examine positioning, brand architecture and consistency across touchpoints. Cases connect brand decisions with evidence about customers, organisational delivery and the responsible use of cultural associations.

Practical task

Prepare a brand review and a practical identity and positioning proposal.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Plan marketing activity across digital channels using clear objectives and reliable evidence. You will examine search, content, social platforms and email, then build measures for a customer journey. The module includes privacy, accessibility and the careful interpretation of platform-reported results.

Practical task

Create a digital campaign portfolio with content examples and a measurement plan.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Examine how service characteristics affect marketing and delivery. You will analyse customer participation, service quality and demand variability, then coordinate marketing decisions with operations. Cases focus on realistic promises, staff roles and recovery when a service falls below the expected standard.

Practical task

Prepare a service blueprint and a marketing improvement proposal.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Develop a marketing direction grounded in market evidence and organisational capability. You will compare segments, competitive positions and growth options, then allocate resources across priorities. The module links objectives with implementation measures and asks you to justify trade-offs rather than present an unrestricted wish list.

Practical task

Submit a strategic marketing plan with resource choices and implementation measures.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Adapt marketing decisions to different institutional, cultural and economic settings. You will assess market attractiveness and compare standardisation with adaptation. Southern African examples address language, distribution, payment practices and cross-border relationships, while avoiding the assumption of a single uniform African consumer market.

Practical task

Produce a regional marketing entry plan for a defined product and audience.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Use customer information to improve acquisition, retention and service relationships. You will examine relationship value, segmentation and contact planning, then assess the quality and responsible use of customer data. Activities connect software records with meaningful service actions and measurable relationship outcomes.

Practical task

Develop a retention proposal using a fictional customer dataset.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Plan communication between an organisation and its publics. You will analyse stakeholder concerns, prepare media and internal communication materials and evaluate a response to a reputational issue. Activities emphasise accuracy, appropriate spokesperson roles and consistency between communication and organisational conduct.

Practical task

Produce a communication plan and briefing materials for a fictional organisational issue.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Plan an enquiry suited to a specific social or organisational question. You will compare qualitative and quantitative approaches, prepare ethical data collection and assess evidence quality. The module connects research questions to sampling, analysis and clear reporting of uncertainty and limitations.

Practical task

Submit a research proposal, instruments and a worked analysis of a pilot dataset.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Connect taught subjects with supervised or carefully designed simulated professional work. You will agree learning objectives, record tasks and evaluate your decisions against evidence. The portfolio makes your individual contribution visible and identifies areas requiring further practice or specialist supervision.

Practical task

Compile a verified or simulated workplace portfolio with supervisor or facilitator feedback.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Investigate a defined business problem by combining knowledge from several management subjects. You will frame a useful question, gather appropriate evidence and compare feasible responses. The final report explains the recommendation, implementation implications and limitations of the enquiry rather than claiming certainty.

Practical task

Complete an individual business investigation and present the resulting improvement proposal.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.